The gender role could be found in many cases of food advertisements, which implies different gender for different food. "Something else with great taste. Get some Balance in your life". This advertising is not quite different to any other chocolate advertising because it gives a visual image of taste. However, in this advertising, you could feel the product has been made for only women because it simply shows many women. There is no visual image that women are eating chocolate bar. All women in this ad show good shape of body. This ad give specific imagery that chocolate bar will make your body be in good shape. The copywriter says" And Balance Nutrition Bars'it will help you look good in whatever you wear." This ad gives clear image what women's body should be. In the article,

"Get some balance in your life." I wonder what correlation between a chocolate bar and a life is. I think this ad is deeply related with women's satisfaction is coming from balancing women's body shape rather than enjoying taste of chocolate bar. Balancing body shape becomes the main purpose in this ad. This ad gives some kinds of pressure to women to follow gender role as a female. The chocolate bar is more likely medicine rather than food. Women have to eat Balance Nutrition Bar (chocolate bar) in order to be looking good. By the way, women have to control their body in order to gain confidence, which will bring satisfaction into their life.

In many cases, advertising in gender role uses sexual image to grab the attention of many people. Sexual appeal may be displayed by using naked bodies, illustrative emphasis on attractive body parts, and romantic or intimate movements, which people want to have. The image of sexual feeling lead an audience to believe certain role of gender, which make people to buy a products. The advertising "Politically correct by day. Bacardi by night" grab attention from its viewer by using sexual image and breaking territory of men's authority. In this ad, it is obvious that the advertiser is trying to appeal to the fashion conscious woman in her 20's or 30's with a moderately high-income level who could spend thousand dollars for the sake of being noticed from every man. T

Some common words found in the essay are:
Usually Surgeon, World Advertising, Nutrition Bars'it, Nutrition Bar, gender role, Ideology Gender, chocolate bar, macho-man stereotype, body shape, grab attention, Balance Nutrition, macho-man stereotype media, role male, sexual image, stereotype media, attention audiences, balance life, gender role male,
Approximate Word count = 951
Approximate Pages = 4 (250 words per page double spaced)