Clarity - After reviewing both Coca Cola and Pepsi websites I have arrived at many conclusions. I viewed both sites as equally understanding. They were very similar, and the information given on each was greatly beneficial to each other's product.

Focus - Pepsi Company seemed to focus a lot on their advertisements. Ranging from March madness, to Pepsi One sweepstakes. They also offered music, games, and information about the product. Coca Cola's site appeared to focus more on the athletes and famous people that they sponsor. The page was filled with pictures of Lance Armstrong and the famous model Tyrese. In general the Pepsi web page seemed to have a better focus on the points they were attempting to achieve.

Efficiency - Both Pepsi and Coca Cola were extremely efficient on their web pages. They were very thorough in the sense of describing their products, merchandise and prizes offered. All were very beneficial to the marketi

Some common words found in the essay are:
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Approximate Word count = 709
Approximate Pages = 3 (250 words per page double spaced)