Electronic Banking
A new study reveals that consumers are a lot more bullish about online banking services than previously thought, and that banks need to rethink how they go about segmenting customers and defining their value propositions. Online banking could grow by as much as 50% during the next year, according to the study, Competing on Supply, Winning on Demand. Recapturing Share of Consumer Financial Services, conducted by Bank Administration Institute (BAI) and The Cambridge Group. Twenty-four percent of survey participants conducted online financial transactions in the last 12 months. Fifty-two percent are online but are not conducting financial transactions, and
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Some common words found in the essay are:
Financial Exchange, CEO BAI, Cambridge Twenty-four, , Navtej Nandra, financial services, financial transactions, Johnson Jr, Financial Services, online financial transactions, online banking, capable providers, survey respondents, online financial, affinity banks, consumers surveyed, willing pay,
Approximate Word count = 442
Approximate Pages = 2 (250 words per page double spaced)
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