Internet Communication

A detailed Summary of Internet Communication


Interest in communication has been stimulated by advances in science and technology, which, by their nature, have called attention to man as a communicating creature. Among the first and most dramatic examples of the inventions resulting from technological ingenuity were the telegraph and telephone, followed by others like wireless radio and telephoto devices. The development of popular newspapers and periodicals, broadcasting, motion pictures, and television led to institutional and cultural innovations that permitted efficient and rapid communication between a few individuals and large populations; these media have been responsible for the rise and social power of the new phenomenon of mass communication.

There are five revolutionary mass communication mediums that were characterized by Al Reis in his most recent book, "11 Immutable Laws of Internet Branding". The first mass communication vehicle was the book, where it served as a channel to distribute information in an organized and orderly fashion. The book was the dynamic mechanism behind the spread of technology, which made it easier for past generation to gather and collect information to be distributed on a wider scale that was not possible without the help of the book.


The second medium of mass communication was the introduction of the newspaper, which was an easy and affordable way to share information and made news available to people on a daily bases.

Mr. Reis quoted a famous personality, Marshall McLahn, saying, " The medium is the message." He explained that by pointing out that the medium is more than the content and the information it carries; the message of the book, for instance, was technology and that what had happened when the book became a mass communication medium; a "technology explosion". Globalizm is related in the same sense as being the message of the Internet, not what the Internet delivers.

Al Ries's third immutable law of Internet branding was "The Law of The Common Name." The author supported his argument that a successful name on the Internet is a proper name not a common name by referring to a punch of successful and well-established outernet names, such as Ford, CVS, Ikea, K-Mart, Macy's, and so forth. He described a common name like "Cars" as being a category of many brands rather of being a brand itself. Then he described "BMW" being "the ultimate driving machine" as a brand that will stick in the mind of the consumer, a

Some common words found in the essay are:
Internet Branding, , K-Mart Macy's, Internet Internet, Marshall McLahn, World Bank, Common Name, Petscom Jobscom, Law Globalizm, Drugscom Winecom, mass communication, common name, law internet, internet branding, immutable law internet, communication mediums, communication medium, branding law, mass communication medium, internet branding law, law internet branding, mass communication mediums, immutable law,

Approximate Word count = 805
Approximate Pages = 3 (250 words per page double spaced)

Category: Technology

join now Save Paper

Related Essays

  • The Interpretation and Perception of Internet Communication ... expressions that are delivered. You now most likely realize why Internet communication may pose a slight problem. Even though nonverbal ... 1526 words
  • Internet Communication: How Literacy is Changing ... In the past these groups would have been clubs and people would have met facetoface, but on the Internet this communication is done with writing. ... 705 words
  • social impact of the internet Introduction The advent of Internet communication technology is in and of itself, a positive move toward overall global advancement, but the costly social ... 996 words
  • NoneProvided ... seven years more before the first commercial dialup Internet access provider was introduced 1989, and three more before Internet communication was made ... 802 words
  • Information Technology ... traditional pattern of personal communication. People use Internet communication for many purposes. I identify some of these major ... 595 words

Professional Essays

  • Internet Communication ... retain competitive advantage. However, the Internet and World Wide Web are the means of external communication. When it comes to ... 2214 words
  • Issues in Communications ... Internet communications, one might wish to look at how email, chat rooms, newsgroups, and other interactive channels of Internet communication impact upon face ... 1239 words
  • Mass Communication Internet Mass Communication The Internet If we take the development of radio, motion pictures, and television as examples of mass communications forms, we see how ... 1927 words
  • From Oral Tradition to Electronic Communication ... Today, with electronic media proliferating at a rapid rate, and with the exception of the Internet, communication is more oneway than twoway. ... 2385 words
  • The History of the Internet Introduction: The N ... to e mail, file transfer, and remote log on, other applications were proposed in the early days of the Internet, including voice communication, various models ... 3667 words
  • Internetbased Education ... computermediated communication CMC that entails the utilization of communication technologies such as ampquotemail, webbased instruction, Internet relay chat ... 1212 words


Saved Paper

Save your papers so you can locate them quickly!

Newest Essays

Testimonials

  • "Thank You So Much!!! You have saved me once again!!!"
    Jack M.
  • "With so many papers to chose from, I was able to get ideas to help me with all of my classes. Thank You!"
    Brian P.
  • "I've used this site for the last 3 years to help me come up with ideas for my papers."
    Sara J.
  • "I use this site every week to help me write my own papers!"
    Rachel W.
  • "I love this site!!!"
    Marie N.
Home Join Now Support
Acceptable Use Policy About us FAQ
All papers are for research and reference purposes only!
© 2002-2009 DirectEssays.com. All Rights Reserved.