Internet Communication
Interest in communication has been stimulated by advances in science and technology, which, by their nature, have called attention to man as a communicating creature. Among the first and most dramatic examples of the inventions resulting from technological ingenuity were the telegraph and telephone, followed by others like wireless radio and telephoto devices. The development of popular newspapers and periodicals, broadcasting, motion pictures, and television led to institutional and cultural innovations that permitted efficient and rapid communication between a few individuals and large populations; these media have been responsible for the rise and social power of the new phenomenon of mass communication.There are five revolutionary mass communication mediums that were characterized by Al Reis in his most recent book, "11 Immutable Laws of Internet Branding". The first mass communication vehicle was the book, where it served as a channel to distribute information in an organized and orderly fashion. The book was the dynamic mechanism behind the spread of technology, which made it easier for past generation to gather and collect information to be distributed on a wider scale that was not possible without the help of the book.
The second medium of mass communication was the introduction of the newspaper, which was an easy and affordable way to share information and made news available to people on a daily bases. Mr. Reis quoted a famous personality, Marshall McLahn, saying, " The medium is the message." He explained that by pointing out that the medium is more than the content and the information it carries; the message of the book, for instance, was technology and that what had happened when the book became a mass communication medium; a "technology explosion". Globalizm is related in the same sense as being the message of the Internet, not what the Internet delivers. Al Ries's third immutable law of Internet branding was "The Law of The Common Name." The author supported his argument that a successful name on the Internet is a proper name not a common name by referring to a punch of successful and well-established outernet names, such as Ford, CVS, Ikea, K-Mart, Macy's, and so forth. He described a common name like "Cars" as being a category of many brands rather of being a brand itself. Then he described "BMW" being "the ultimate driving machine" as a brand that will stick in the mind of the consumer, a
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Approximate Word count = 805
Approximate Pages = 3 (250 words per page double spaced)
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