Cultural Expectation of Media
This essay is based on many of my own observations and does not reflect the opionions of any particular person/persons, organization, group,etc. This essay was created from personal introspection and by observing different forms of media I lead a discussion group for preparation of this review. The group focused on cultural expectations and the media and discussed an overview of media influence. The focus of the group's discussion was that media uses specific gender roles and stereotypes in an attempt to persuade the public to accept their beliefs. The main idea behind the group discussion was that forms of media such as television and print display various meanings and images that are directed to specifics groups in society. The group's discussion generally focused on the advertisements, T.V. shows, music, and print material such as books and magazines that targeted men and women. The argument that the group stressed was that media uses symbolism and "underlying motives" to convey messages, sell products, and create idealistic settings that are stereotypically misleading and untrue. As a group, we had a collarborative effort. Each question allowed the group to explore the aspects of gende
Still Killing Us Softly was another topic discussed by our group. The group related the film to most of the other examples that we had from books, magazines, and television. There were a lot of similarities between the advertisements that we had and the film. For instance, the film basically portrayed women and men in negative ways to inform people of gender stereotypes, violence, pornography and stereotypical behaviour that are used by the media. The film displayed advertising in a way that has a cumulative effect that builds over time and is impressionable among young people. The trivialization of sex, power, and violence among society has been made possible through the media. The group found that women and men were mainly used as sex objects and our group felt that media could be linked to acts of violence. For example, movies have made heroes out of men and that killing is apart of becoming a man. Another perception assumed by men and women was that they must look a certain way to be considered attractive, talented, successful, etc.. All of these qualities revealed that the media used some aspect of manipulative act to persuade the viewer. With regard to ethnicity and homosexuality, the examples that the group found displayed generally were still varied. Mainstream media mostly used typically white, heterosexual males and females. They were the dominant groups of focus among television and print material within pop culture. Homosexuality is gradually making its way into primetime television as opposed to being exclusively viewed as pornographic or somehow deviant to the norm. The group felt that the media chose to show ethnicity and homosexuality in a
Some common words found in the essay are:
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Approximate Word count = 1135
Approximate Pages = 5 (250 words per page double spaced)
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