Size: Around 130 commercial activities plus a supermarket; square meters of commercial area 150000mq.

Accessibility: The situation of the local roads is good and well organized even if it is a bit far away from the GRA- The parking situation is very good, there is an outside one (payment) and a free internal one. The place is relatively close to the tube; Bus n°767 .The bus stop, is 25 meters away from the shopping center.

Opening ours: Every day from10.00 to 20.00; on Monday from14.00 to 20.00

Big mall as a place where to socialize

Malls were first made in the U.S. at the end of the 50's in order to decentralize the congestion of the urban sites. In Rome the situation is quite different, in fact the Malls are of a very recent construction and the population is still not used to them. In the Roman case and also in Europe, the urban contest is particularly different and especially in Rome where the climate is tempere

1. The competing stores are not really unique, they are rather similar to one another but we don't think that they could really be substitutes. The shirt shops, for example, all sell shirts and ties but they really have different target customers from one another. Two of them are mainly focused on adult customers and are more elegant and slightly more expensive, whilst the other two mainly focus on a younger target market with slightly lower prices. The men's clothing stores are quite a lot so there is obviously some similarity between a couple of them, but the situation is rather alike to the shirt shops, i.e. some of the shops are oriented on a younger market and have much lower prices, whilst others are focused on a more adult market and have higher prices. The mall's overall goals are to create a shopping center where all kinds of people can go shopping, from the richer to the poorer families. It is a public recreational space where people are supposed to spend a whole day (reason why there are so many bars, restaurants and pizza places) going around having a look at the shops, and possibly buying. The mall is well organized because the shops that, however, sell similar goods and products are not close to each other but are dislocated evenly on both floors.

The level of the shops is quite high, there were not enormous differences in types of shops . Only two shops , ROMAGNOLI and EREDI PISANO' were making a difference, in fact, these shops are the more elegant ,complete (it is possible to find everything for men there ,from shirts , ties ,shoes ,suits and jackets), but they are a bit too expensive for that type of customers. The service is prompt, efficient and the clerks are very polite and helpful in choosing goods. Another men's clothing shop that we examined was ELEUTERI: a very elegant shop with a very big variety of

Some common words found in the essay are:
SU MISURA, Laurentina Size, EREDI PISANO', Clothing Shops, Rome Mall's, IL CAMICIAIO, Shirt Shops, Roman Europe, MURPHY NYE, CAMICERIA ITALIANA, shirt shops, men's clothing, clothing shops, shopping center, shirts ties, competitive prices, clothing prices, 4 shirt, men's clothing shops, shop variety, competitive prices products, shops shops, variety shirts ties, 4 shirt shops,
Approximate Word count = 1242
Approximate Pages = 5 (250 words per page double spaced)