american bungalow

A detailed Summary of american bungalow

The article "Manufacturing and Marketing the American Bungalow" by Scott Erbes discusses the effects that The Aladdin Company had on the American Bungalow. The Aladdin Company was a main manufacturer of these mail order homes. By intense marketing and propaganda the Aladdin Company, along with several others, was able to promote and sell these precut homes by mail. The Aladdin Company was founded in 1906 in Bay City, Michigan by William and Otto Sovereign. William and Otto started their firm having had no architectural experience at all. They were inspired by a friend who was in the business of selling precut boats by mail so they decided to venture into selling precut homes by mail.

In order for William and Otto to get their company started and up to the level that they wanted, it became necessary to use "mass-marketing" as a ploy to draw people into the idea of homes through the mail. Their way of enticing people to buy these homes was through their catalogue. They portrayed the homes by mail, bungalows, as an escape from life's worries: A place where one could "commune with nature". By taking the promotional aspect to such a high level the bungalow became very prominent in the America in the early 1900's.

It becomes very obvious that a creation as largely accepted as this one, would attract a large amount of attention from the media. The bungalow received both good and bad reviews depending on the person. Some were crazy about the idea while others were very critical of the use of these dwellings for permanent use. They claimed that the structure had no architectural creativity at all and that they were boring. It is very intriguing that something as petty as a mail order home could be as popular as it was for the time period that it was. For William and Otto to think of this idea and to actually be able to make a profit off of it is very praiseworthy. They took a risk when they ventured into the business but it paid of when they were able to promote an ideas that spawned so many other companies to do the same thing. Also, to be able to overcome the overwhelming disapproval of some critics is admirable. Aladdin's idea for the bungalow was very versatile and therefore it appealed to the middle class. The middle class would be able to buy a home like this and be able to change it around as they saw fit for what they needed.

The way that the author compares the bungalow to the log cabin becomes very intriguing. He says that the bungalow is the modern day log cabin. The way that the author relates these two allows you to really be able to make a connection between them. Everyone knows what a log cabin looks like and the bungalow is basically a descendant to the log cabin. It's

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Approximate Word count = 1014
Approximate Pages = 4 (250 words per page double spaced)

Category: Science