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Acura's Entry in the American Market

Acura's Entry in the American Market

Satisfying the consumer. Whether it is little Johnny from down the street putting a little more sugar into his cups of lemonades in hopes of boosting sales, or Manager Joe, head of the huge corporation in New York City lowering prices of his shampoo line, satisfying the consumer has always been, and always will be, one of the top priorities of the American business market. Five decades ago, emerging into the automotive scene, which was overflowing with big, gas-guzzling, boat-like cars, the Japanese auto makers were looking into how they could assess the customers needs of the American auto market. They looked into what Americans wanted, and they came to the conclusion that Americans loved high-performance, luxurious accessories, maneuverability and parkable cars. The Japanese automakers sought to make a change. This is where Acura came into the market 12 years ago to dominate the Japanese luxury import scene.

The introduction of good-quality, high performance cars has been in the American eye for decades. The American's demand for performance and the domestic automobile manufacturers such as Ford, General Motors, and AMC; no longer being a major American manufacturer, gave them what


The Acura Integra has been among the most desirable sports coupe on the market. To anyone who is even casually familiar with this particular breed of vehicle, this comes as no surprise. The Integra has consistently set the standard of performance, precision, handling and response. The Integra has been one of the best selling imports in its class for the last 12 years that it has been with the American public. It has caught the eye of all ages, especially the younger generation that like to modify these machines and race them out. Satisfying the customer, the Acura Motors division has assessed what customers want and has helped bring the Japanese import reputation to what it is today.

The first generation of the Acura Integra came in a 2 style, 3 level trim. The Integra wasn't a smash hit in the dealership, but they sold more than 150,000 during its four-year debut in America in the first generation model. With only 118 horsepower from a 1.6 liter four cylinder it was a no-frills type of ride (Acura 1989). With its "handsome" looks all around to its eager four cylinder, this was a great little entry-level sports machine. In 1987 and 1988, it made Car and Driver's Ten Best list (Car and Driver 1/87 and 1/88).

http://www.nosnitrous.com/prod02.htm

Pettitt, Joe. High Performance HONDA Builder's Handbook. North



Some common words found in the essay are:
Acura Integra, Control VTEC, York City, Motor Company, RS LS, Acura Vigor, Motors AMC, Indy V-8, GS-R Pettitt, Acura America, acura integra, rs ls, american market, pettitt 1996, honda hrh indy, japanese luxury, road track, september 1998, honda motor, hrh indy, motor company, 23 october 1998, rs ls gs, honda motor company, october 1998 available,
Approximate Word count = 1915
Approximate Pages = 8 (250 words per page double spaced)


  

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