Advertising 2
"Advertising has developed and supported great industries, bulwarked-"or increased- "entire economies, and changed a sufficient number of human habits" (Wood 3). Like that paragraph says, advertising effects people in what they do and how they do it. It has effected the Kleenex company, the Nylon manufacturers and a company of a new type of car, the Tucker Corporation, from the 1940's. Advertising has changed due to these people by their ways of making people notice their product. Preston Tucker advertised his new car early, and received many replies on what the car was about; the Nylon company advertised a day in which their product would start selling and the country ran out of stockings to sell; and the Kleenex company used advertising to decide which of two products they should sell. Advertising has different effects on consumers, it changes their perspective on what is, or is not, worth buying; what they buy, when they buy it and how much are bought. Advertising "symbolizes and concentrates in its image all that is considered good and bad in present day commercial and industrial capitalism in America." (Bensman 9). When advertisers plan their strategies for the sale of a certain product, they look at who wou
ld use the item. If the product was make-up, the type of person that would use it would most likely be a woman, around the age of thirteen and up. The advertisers would then find an ideal looking woman to model for ads to show the makeup on a person and try to get women to use it. The way that the advertisers describe the model will also get your attention; they might say that she is not really beautiful until she puts on the makeup, or something along those lines. Advertising is an effective method of public relations communication for several reasons. It is economical, making it possible to carry out a public relations message to a large number of readers at a relatively low cost per reader. It can be highly selective and concentrated on a particular segment of the public such as stockholders, suppliers, or opinion leaders. Intensive community coverage may be secured through the use of local newspapers, radio, or television advertising. Which will provide enough space to tell a complete story and inform and educate people. The advertiser can control the timing and space given a public relations message by buying a certain amount of time on the air, or space in a specific article or paper (Canfield 493). Advertisers grab your attention with funny, or serious, statements and pictures. They aim at getting you to at least look at their article to see a picture or name of the product they are trying to get you to purchase. Sometimes advertisers use just the product itself trying to get you to notice it, and maybe if you see it in the store you will know what it is. "Other advertisers have had to seek out the symbols, characters, brands and slogans with which they identify and advertise their product" (Wood 270). The slogans are aimed at being "catchy" so that you will remember them, and keep repeating, so you can remember it, and buy it. Advertising can then be a type of telephone effect, you say it in front of someone else they hear it remember it and start saying it themselves, then they say it to someone else and they remember it, and so on. So word of mouth was a reliable source, as well as the What makes advertising effective in public relations? In public relations, the owner of a company is trying to sell himself and his product to the people that are interested in buying his product. The person that might want to purchase that item will want to trust the person he or she might buy it from. If that person does not trust the dealer, or business owner, the consumer might think twice about the item; though, these days no one really cares who makes the product, just as long as it works. "Three functions of the communication process are to inform, influence, and convince the public. Advertising performs these same functions." (Emery, Ault, Agee 18). What people were looking for in the ad
Some common words found in the essay are:
America Bensman, Andrew Olson, Roman Mass, Thomas Tucker, Ault Agee, Encyclopedia DuPont, Preston Tucker, Frances Picchioni, NYLON Day-May, Advertising Advertising, public relations, trying sell, cold cream, public relations message, company advertised, advertising effective, free box, relations message, advertised day, people looking, cold cream remover, newspapers radio television, newspapers radio,
Approximate Word count = 1894
Approximate Pages = 8 (250 words per page double spaced)
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