Busch had visions and dreams for creating a national beer market, and a national beer that would appeal to just about anyone. Busch had an idea and created refrigeration system to allow beer to be transported across the country. He had a system of railside icehouses, and launched the first fleet of refrigerated freight cars. this established a new transportation/refrigeration company for Anheuser-Busch. St. Louis Refrigerator Car Company was the first established as the company's first subsidiary.

In 1876, Busch got together with Carl Conrad, to create a new brand and a new taste. The brand they created was Budweiser. This special name came from a Bohemian town known as Budweis. Today, Budweiser outsells any other brand in the world. in 1879, the Bavarian Brewery was officially changed to what it is now known to everyone as Anheuser-Busch Brewing Association.

throughout the last century and a half, Anheuser-Busch has been a leading contributor to the economy. they have increased their market share, and have been the number one beer nationwide. They are continually working on expanding into other countries and making AB the number on brand as well. their efforts to maintain the environment is a strong as ever and they are always developing new projects to help keep their goals in mind. Throughout their strategic marketing aspects, Anheuser-Busch will continue to grow strong, and go into the 21st century as the leading brewing association. With the help of the Entertainment Division they will hold the number one position in a lot of specialized areas.

Although Anheuser-Busch is mostly known for their beer products, they have managed to take over the entertainment industry as well. Busch Entertainment Corporation owns and operated nine them parks throughout the country. The Busch family controls the largest family entertainment and adventure-park operators in the untied States. In 1997, the Busch Entertainment Corporation achieved a remarkable record. The company exceeded $100 million in operating profits for the first time in history. The company also excelled in attendance, revenue, hosting nearly 21 million guests during the year. Year after year the theme parks set records for the turnouts for their family entertainment subsidiary.

In 1989, the company acquired Sea World from Harcourt Brace Jovanovich. Sea World operates four theme parks. Orlando operated one of the most popular marine life education and entertainment, and has opened 16 new attractions in the past six years. San Diego is home to more than 12,000 marine and aquatic animals on more than 150 acres. Polar bears, beluga whales, walruses, and seals are brought to the guests due to their Wild Arctic Exhibit. San Antonio is 250 acres, has become the world's largest marine life park. Texas offers a multi-million dollar street roller coaster, The Great White, will be Texas' only inverted roller coaster, which means the riders will dangle their legs from the ride and go heels over head through a series of loops, corkscrews, and high-speed maneuvers. Sea World of Cleveland on 90 acres backing up to a scenic lake in Aurora. This park is one of mid-America's most popular theme parks featuring Shamu, seven daily live shows, and over 20 animal attractions and exhibits.

These them parks continually build their strength by offering both entertainment and educational facilities. Busch gardens and Sea World also do a great job in marketing their beer products and promote an outstanding image to millions of tourists annually.

Some of the company's other world known trademarks include Bud, Budweiser, Budweiser label design, Budweiser Bow Tie design, bud light, Bud Ice, King of Beers, Michelob, Michelob light, Michelob Classic Dark, Michelob Dry, Busch, Busch Light, Natural Light, King Cobra, O'Doul's, Tequiza, Corona, Busch Gardens, Adventure Island, Kingsmill, Sea World, Shamu and the Know When to Say When campaign, Busch Agricultural Resources Inc., Busch Metal Group, Busch creative Services, Manufacturer's railway Company, St. Louis Refrigerator Car Company, Anheuser-Busch Recycling Corporation, precision printing and packaging Inc., Busch Entertainment Corporation and Busch Properties.

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