Apples G4 Marketing Snafu

A detailed Summary of Apples G4 Marketing Snafu

In fulfillment of the periodical paper assignment, I have chosen a recent story concerning Apple Computer Inc. as the topic for the first paper.

After setting off a storm of consumer complaints earlier this week, Apple Computer Inc tried to make amends Friday by reversing a retroactive price increase for a small number of customers who had pre-ordered its new top-of-the-line G4 PowerMacs. Earlier this week, Apple said it was unable to offer the G4 PowerMac model equipped with a 500-megahertz processor until early next year because of supply constraints at its main chipmaker, Motorola Inc. Apple then ratcheted up the price on the 350, 400, and 450 MHz models that it could supply, trying to offset the lost potential revenues that the 500 MHz G4 would provide.

On the other hand, at least this was nothing close to the Intel fiasco of the early Nineties. I feel Apple handled this situation much more smoothly; it decided much faster that it could not incur a loss back onto customers.

After the company received numerous complaints from customers, both loyal Apple supporters, and potential new customers, the company retracted its new restructuring, allowing the original pricing and megahertz versions to stay.

When the company determined that the supply of 500 MHz chips was not going to meet the demand requested, they reconfigured its G4 family of desktop computers, offering systems with processors running at 350, 400 or 450 MHz -- but at higher prices -- instead of the original 400, 450 or 500 MHz machines.

I feel the company made the right ethical deci

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Approximate Word count = 543
Approximate Pages = 2 (250 words per page double spaced)

Category: Technology

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