hidden behind closed doors
Every day of their hectic week, women all over the world are being summoned to a dark dreary dungeon. Women of all ages, race, creed or economic status are not immune to this fear. We as women must all endure this torture. Where would you find this dungeon, women descend to virtually 365 days a year? The answer will surprise you, since the majority of women find these dungeons in their own homes. Builders call these darkened walls a laundry room. How can we as women change these dark walls into bright and cheerful rooms? We look to the advertisements in our local magazines for help. In a recent publication of Family Circle magazine, the advertisers of Clorox 2 Bleach-Free, have chosen to use vibrant colors, two animated laundry bottles and bold print to erase the idea that doing laundry needs to be a dark and lonely chore The top two-thirds of this advertisement depicts a white washing machine with a white tiled back splash, faded softly into the background. Also faded into the background, a bouquet of pink flowers with green leaves which decorates the upper right hand corner of the ad. The advertisers hope your
With analyzing the faded bouquet of flowers, the advertisers are playing with your subscious. Advertisers hope that by sensory association you will associate the sweet fragrance to how your laundry will smell by using their product. When it comes to the white back splash and the washing machine the same principals apply. Advertisers are hoping that you associate the whiteness of these two items to how your laundry will come out of your washing machine, clean and dirt free. By using these friendly animated laundry bottles advertisers have created a myth. They want consumers to believe laundry would be fun when shared with friends. Advertisers know you rarely have company when doing your laundry or that doing laundry is actually fun. Another myth, would be, you would be considered a bad person if your laundry does not come out clean. Of course you will still be considered a good person, even though your laundry may have stains. subscious will pick up these props. But the main focus of this ad, (for your Conscience) are two life-like laundry bottles. On top of the faded washing machine is a neatly stack of brightly colored clothes. With the sun’s reflection shining upon these two bottles, the reader is given the impression a laundry room does not need to reflect a dark dungeon. These vibrant colored laundry bottles seem very cheerful with smiling faces and raised eyebrows. Each displays its own individual packaging labels. The two bottles are apparently engaged in a pleasant conversation. The laundry bottle on the left, Ultra Clorox 2, having the vibrant blue container with a red head (lid) has her arm (handle) behind the second bottle. Advertisers want consumers to view laundry as a friendly gathering with friends not as a chor
Some common words found in the essay are:
Family Circle, Ultra Clorox, CLOSED DOORS, Bleach-free Clorox, Bleach-Free Clorox, clorox 2, Daugherty Writing, clorox 2 bleach-free, 2 bleach-free, laundry bottles, doing laundry, washing machine, laundry booster, animated laundry, advertisers hope, animated laundry bottles, head lid arm, bleach-free clorox 2, dirt stains, laundry boost, ad advertisers hope,
Approximate Word count = 1194
Approximate Pages = 5 (250 words per page double spaced)
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