Bama Pie SWOT analysis

A detailed Summary of Bama Pie SWOT analysis

Bama Pie, Limited is a company that reinforced "quality as a way of life." Bama Pie has been the single source supplier of pies to McDonald's' U.S. operations. By providing top-quality pie products and "never missing an order," Bama had been able to expand its core pie business by landing 50 percent of McDonald's' oven-ready, prebaked frozen biscuit needs. Another major customer includes Pizza Hut (for which Bama was producing approximately 25% of its bread stick requirements). Bama Pie produced more then 1 million pies per day from facilities in Tulsa, Oklahoma, for McDonald's. The History of Bama Pie dates to 1927 when Henry C. Marshall decided to utilize the pie-baking talents of his wife, Cornelia Alabama Marshall, to provide employment for himself after a lengthy period of being out of work. The company's CEO now was 38-year-old Paula Marshall-Chapman, who succeeded her father in 1985 as a chief executive officer of the company.

iv) Limited market for its products: Its major customers are McDonald's, Pizza Hut, Wal-Mart and Sam's Wholesale Clubs.

iii) Competitors: There are a lot of big and small competitors out there.

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Approximate Word count = 712
Approximate Pages = 3 (250 words per page double spaced)

Category: Miscellaneous

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