In order to produce an upwards swing in revenue, Toy World must track its customer's buying trends with more accuracy and more detail. The Point of Sale system that they are currently working from can be improved and made to reduce after-market inventory.
Trend data can be used for a wide variety of purposes. One of the first problems is the store design and layout of items. Sale items and hot merchandise must be as strategically positioned as possible to allow a prospective customer to locate and remove the item from the shelf quickly and painlessly. By analyzing customer data, the new system must be able to sort items not only by popularity, but also by genre. Once data is collected, new stores can be quickly designed around the products. Some trends never die, seen by the toy world market data.
Comparing one toy with another is extremely important in order to decipher just why it's a big seller. The POS system should be able to lay out all pertinent information about a toy obtained from sales data, and compare it next to a variable number of other "hot" sellers. Data can be compared with toy descriptions after a
The corporate strategy from Toy World did not support its future IT agenda. The Toy World Corporate Strategy was:
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