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McDonalds in Moskow

Describe at least 5 ( five) American Marketing Techniques, utilized by Russians that you believe enhanced the productivity of the enterprise .

1. McDonalds in Russia was a joint Canadian-Russian venture, in which the appointed president was a Russian person. It was done first of all because Russian businessmen know all the specific aspects of doing business in Russia, and second of all in order to show the public that Russians play a major role in this venture.

2. Moscow was chosen for its favorable location and for being the capital-cultural center of Russia, where people are more informed and educated.

3. The opening of the first McDonalds in Russia was greatly advertised and promoted, not only by local media, but also by the biggest national and world media. Many world reporters were invited to the grand-opening of McDonalds so that they could show this event in a favorable way to the company.

4. At the grand opening orphans and children were served first and free.

5. Many high positioned officials from city and national government, and other celebrities took part in the opening.

6. Despite its foreign belonging McDonalds accepted only national Russian currency, Rubles.


Identify and describe at least 5 (five) obstacles or problems on a corporate level, and how they were solved and overcome.

4. After the crisis, the cost of doing business in Russia was raised by the state and local governments. It was done in order to promote Russian owned and operated businesses, so that the profit will stay in the country. Foreign and joint ventures such as McDonalds was given unfavorable tax brackets.

2. When McDonalds first opened, it had no competition in this industry, however nowadays it has to compete with many relatively small Russian-oriented fast food restaurants and cafes. These businesses offer Russian food, food that the majority of population is used to and admires. This food is cheaper, healthier and much more tastier than food at McDonalds.

6. Hiring employees. When McDonalds first announced its plans to hire new employees, they started receiving thousands of applications every day. They had to find, select and interview lots of people, in order to hire best possible candidates.

5. No local managers. There were no local people who could qualify for the manager's position, so McDonalds had to hire a few Russian men and send them to Canada, where they would learn all necessary skills.

1. Production problems. There was no manufacturer or producer in Russia who could produce products needed for the business. One of the solutions was to bring all the products from different countries, but that would be too expensive, so the management decided to build a huge food processing plant size of 3 football fields in order to produce all needed products under one roof, instead of shipping it from somewhere else.



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Approximate Word count = 1166
Approximate Pages = 5 (250 words per page double spaced)


  

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