Nike
In 1958 the beginning of NIKE Inc. came about when Coach Bill Bowermen and business student Phil Knight, both from the University of Oregon, felt the need for a better athletic shoe. Through Bowermen's athletic experience and Knight's business background they designed and tried to sell their model of the perfect running shoe. None of the major companies trusted the engineering or demand for the new sneaker and therefore would not manufacture the item. In 1964 Bowerman and Knight used their own money to start Blue Ribbon Sports company. They convinced Onitsoda Tiger to manufacture their sneakers, which they sold from their cars at track meets. Four years later Blue Ribbon Sports was changed to, the now famous, NIKE, which was named for the Greek Goddess of victory. In that same year, the NIKE "swoosh" logo was designed by Carolyn Davidson, for which she was then paid only $35. The time came when the owners decided that NIKE could survive on its own. NIKE separated itself from Onitsoka Tiger in 1972. It was in this year that NIKE convinced Olympic marathon runners to wear NIKE sneakers for their Olympic event. Later, NIKE was able to brag that their sneakers won four of the top seven places in this event. T
he following year, NIKE designed the waffle sole sneaker which was worn by elite runners around the world. In the turn of the next decade, NIKE began to expand to more than just sneakers. In 1992, the first two NIKE concept shops were created, including Niketown. In the mid '90's, NIKE gained permission to print their logos on NFL uniforms, in addition to soccer and golf becoming another money market. NIKE is now international with seven Niketowns in the US, plus one in the UK, Germany, and Japan.
Some common words found in the essay are:
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Approximate Word count = 953
Approximate Pages = 4 (250 words per page double spaced)
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