Canada Post Corporation will face many difficulties in the future stemming from two present concerns:
Ø Customer Perception- Customer perception is fairly negative and is either associated with problems evident in the past or those associated with the United States Postal Service.
Ø Unionized Labour- Unions are a constant problem for any company associated with them.
To remedy these situations we propose the following:
Ø Divestiture- CPC should break into strategic business units. Each unit would then be responsible for individual quality control, sales, personnel as well as research and development. This divestiture will help them to reduce the detrimental effects of CPC's union as they will be contained in only one or two of the strategic business units and not the whole of the company. This will also facilitate CPC's drive into e-commerce as they will be able to hire technical experts into a strategic business unit without the consent of the union.
Ø Improve customer awareness- Incorporate an active advertisement campaign aimed at improving customer awareness of CPC's improvements in operations and service.
CPC is the fifth largest employer in Canad
Canada Post with continued innovative management can continue as well as increase its international consulting business.
· Secure document transfer market should be a major focus of CPC. This is a virtually untapped market and can be easily marketed across borders. CPC needs to perfect this technology and market itself as a world leader in this field.
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