The owner of capital in AT is a principal or investor who is risk loving or, at worst, risk neutral. To the AT risk lover Bayes Theorem would recommend that accountants supply good information to help investors revise their priors about expected payout (product of probability multiplied by reward) because that is how risk loving investors rank their investment alternatives. To the EMH risk averse investor Bayes Theorem would recommend that accountants supply good information to help inve
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