Competition of E-Commerce Site
The E-Commerce Business has become extremely competitive. We have chosen to sell two major products that could potentially be seen as competition to each other. The interactive business card, which we have chosen to sell, may one day actually replace the traditional; however, at this time it is merely taking a fraction of the business away. The traditional business card market is established on both the Internet and paper catalog sales, while the interactive card is only recently emerging and mainly Internet based. At this time we have an established, successful traditional business card customer base and intend to introduce those customers to the interactive business cards. By increasing the number of clients we can reach by becoming a web-based company, our goal is to gain new customers that are interested in the developing market of interactive business cards. In both of these markets there is not one established supplier that dominates the market. There are several successful businesses that function separately to provide either traditional or interactive business cards. Our company will cross sell these business cards, with our intention to keep our existing traditional business card clients from purch
Customer Satisfaction is also one of our major goals. We realize that by converting our presently satisfied customers to interactive business card users we will be more successful that our competition. Also, when we gain interactive business card users that currently do not buy our traditional business cards, we will encourage them to start using our traditional services as well. asing their interactive business cards from our competitors. We believe that at this time it is not cost effective to hand out the interactive cards as you would traditional business cards. Therefore clients will need both and our goal is to beat the competition by providing one single place where they can purchase both. We have chosen two on-line competitors, one in the traditional and the other in the interactive business card market. For the traditional competitor, we choose ABC Advanced Business Cards. This site provided general information, frequently asked questions, samples, order forms, how to prepare file, and other services. (www.gapco.com) Our site will provide all these features along with the option to create your exact layout online. We will also provide a tracking system and the option to purchase directly on-line with a shopping cart feature. Our competitor has an extremely simple site and must be contacted by phone, fax, or email in order to place the order. For the interactive business card competitor, we choose DBC Card. This site had nice graphics but ove
Some common words found in the essay are:
Cards Packaging, E-Commerce Business, Business Cards, Customer Satisfaction, interactive business, business cards, business card, DBC Card, interactive business cards, interactive business card, traditional business, traditional interactive, traditional interactive business, traditional business cards, card market, traditional business card, base price, card users, card customer, interactive cards,
Approximate Word count = 995
Approximate Pages = 4 (250 words per page double spaced)
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