Because of commercial advertisements, television news has been forced to resort to lie tactics in order create stories that shock viewers into watching. News has become nothing more than factual ENTERTAINMENT. For example, ABC's news program "Primetime Live" did a feature story on the South Carolina based Food Lion, which stated that the grocery chain was selling tainted meat, cheese that had been nawed upon by rats, produce which was taken from the dumpster, and fish which had been bleached in order to return the natural white color; however, ABC used trickery in order to obtain the package.

The lead was originally developed from a friend of segment producer Lynne Dale. The friend was the UFCW (United Food and Commercial W

There are two (of several) actions Primetime Live could have used instead of lying and still obtained an edutaining/gripping/sweeps worthy story.

"If lies and truthful statements appear to achieve the same result or appear to be as desirable to t

behavior- a crisis where overwhelming harm can be averted only through deceit;

This acceptance would be inclusive only to a report/package which was to air shortly after its creation. And thus a lie could only be applied if the consequences outweighed the need. She says that public justification of deceptive practices should have more depth than our conscience, and should be more important than the critical audience. She continues by expressing that if such a choice is of importance to others and the deceipt is needed into to protect or guide, then the greater accountabilty falls into play. Meaning reporters can lie in order to help the helpless. To teach the known, to the unknown. Tactics ABC used were weak- ultimately costly.

She also infers that lying in regards to moral justification can not be exclusive. Such information has to be capable of being made public. We should always balance the consequences with the truth as our parents once taught us too. She describes paternal/maternal lying as justifyable if it someway helps to prevent the child from being injured. Such lies are created in order to PROTECT the innocent. Her stand becomes redundantly clear in Lying. Lies CAN be justified if the need, outweighs the consequences, but by no means however, does she agree with lying, in fact she appauls it.

Some common words found in the essay are:
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Approximate Word count = 1288
Approximate Pages = 5 (250 words per page double spaced)