The Power of TRL
Within our generation music has become an essential part of our daily lives. Established favorites ranging from 2PAC to Pearl Jam have touched the lives of many. But today we walk through the record stores seeing more and more new faces among the top ten artists. A wave of boy bands and blondes with beautiful faces are rising out of the woodwork and selling more albums than many established artists of the past. Their faces and voices flood our minds through the television and the radio as many become just as successful as the campaigns that promote then. Today advertising and MTV are working with the music industry to help launch new bands and artists to heights never imagined. MTV's Total Request Live and the proper public exposure are proving to be two of the key components in the success of selling a record. With the help of the internet, information from interviews with Carson Daly, and Rolling Stone magazine, I have gathered the information which seems to make today's pop stars instant hits. Within the past two years Carson Daly and Total Request Live have rebuilt the pop charts. According to the TRL web site, Carson was once a college student pondering playing the amateur golf circuit and now finds himself the
Daly, Carson. Interview by Sam Donaldson ABC News, March 29, 2000. Carson continued to expand on the power of television publicity. He stated that by running a video on TRL you are automatically predicting an increase in record sales. He used N'sync's latest album as an example. Their new album was heavily promoted through appearances and the play of their new single on TRL. As a result, the album sold over 1.1 million copies on its first day of sales. Before the week had ended it had already sold over 3.4 million copies. No artist has ever accomplished such a thing and Carson believed that much of the success stemmed from their exposure on TRL.
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Approximate Word count = 1284
Approximate Pages = 5 (250 words per page double spaced)
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