super bowl
Superbowl commercials Super Bowl advertising: What really works? Once a year almost the entire U.S. population sits down to watch the same program, the Super Bowl. But they are also watching scores of brand new commercials. The commercials they are watching are produced by the best and the brightest in the business using immense amounts of money. At a record average of $2.2 million dollars per 30-second spot, 25 percent more than 1999 commercial spots, each commercial is very special or at least should be. Research shows that Super bowl commercials are recalled at more than double the rate of commercials run during "normal" prime time programming, and with 58 commercials scheduled, it's important to be special, creative, and original. It would be a colossal waste of money, after all, some viewers turned sponsors' time into opportunities for refrigerator runs and bathroom breaks. The Superbowl ads cost $165 million dollars to make and then display. ABC estimated 130,745,000 people watched the game, making it the fifth-biggest audience for any TV telecast. 1999's Super bowl game, broadcast by Fox, was watched by 127.5 million. Commercials aired during the Super Bowl can generate almost as much attention as the football itself. The
re are a group of people out there that watch the Superbowl just for the commercials. If the game fails to be comparative early on, there can be significant fall off in viewers. Advertisers whose commercials air in the fourth quarter of a lopsided game can take as much of beating as the losing team. The reverse also can be true, however. If the game is close, no one will be going anywhere and more people will view the commercials. The purpose of this study is to determine whether or not it is financially feasible for Super Bowl advertisers to pay high cost for commercials spots shown during the prime time. The Super Bowl telecast typically attracts the biggest TV audience of the year and it has become a showcase for advertising as well, allowing the network that carries it to charge seemingly endlessly escalating prices.I think that the Superbowl will not always be the most watched program I think wrestling will take over that spot in the next five years. To millions of people, half the fun of watching the Super Bowl is the commercials (I agree). But do people really pay attention to what is advertised or do they just watch the commercials to find out if they are funny? People can forget advertising very rapidly. So if you wait a week or two before checking to see if commercials are still having a measurable effect on the viewer you will see that they are "just another commercial." But still This is a great thing for a company that wants to attract a consumer they use this because this is something that gets through to virtually everybody, everywhere, on the first try.but the down fall to that is the fact that to have air time during the superbowl they will have to have 2.2 million dollars. With today's busy lifestyles, this is the best time to get the consumers attection all types of people everywhere, the person will see the commercial and it will hopefully be in there head the next time they are shopping or something along those lines. They will accomplish all of there objectives if the consumer does buy there product.i know for a fact that these commericials are in peoples head as well as your's mine and everyone's around us just think "wh
Some common words found in the essay are:
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Approximate Word count = 1455
Approximate Pages = 6 (250 words per page double spaced)
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