Callaway Golf Co
To measure ourselves we must first identify our major competitors and how we match up to them. Our major competitors include Titielst (Fortune Brands), Top Flite (Spalding), Taylor Made, and Ping (Karsten). A complete list of competitors is attached in Appendix A. I viewed our self against these competitors in terms of strategic performance indicators including total sales, profit margin, market share and growth. Calloway Titielst Top Flite Taylor Made Ping Net Sales (mil) 714.5 855 394 308.4 150 Profit Margin 42.2% 47% 40% 38.7% 46% Market Share 25.5% 30.5% 14% 11% 5.3% *Estimating Total Market At $2.8 bill. As the table indicates we are the second largest firm in the industry behind Titielst. This information is somewhat misleading in that Titielst has a much wider product line and we do not directly compete in some areas, such as golf balls (as of yet) and other accessories. The table also indicates that along with Titielst we control over 50% of the entire market. We are currently well positioned as a leader in the industry. Though our growth is somewhat low, the entire
There are multiple opportunities in the golfing industry. The most lucrative opportunity that is presenting itself to us is the emergence of the Internet industry. We feel that we have an advantage in the Internet industry due our technical know how, and our dedication to be first to market. Another, opportunity is internationally, we currently have deals in place to sell our product to 40 countries, and that is just the tip of the iceberg. Our specialized sales technique gives us a competitive advantage in our domestic market, and we feel that will transfer into international markets as well. And always an opportunity in such a high velocity industry is the innovation of a new technology. With our in-house manufacturing and CAD/CAM abilities we feel we can bring new technology to market quicker than any of our competitors. An opportunity has arisen through demand of our products, to broaden our product line. We have moved into the phase of manufacturing golf balls. We believe our brand name and technical knowledge will give us an advantage in this segment.
Some common words found in the essay are:
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Approximate Word count = 1208
Approximate Pages = 5 (250 words per page double spaced)
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