Callaway Golf Co
To measure ourselves we must first identify our major competitors and how we match up to them. Our major competitors include Titielst (Fortune Brands), Top Flite (Spalding), Taylor Made, and Ping (Karsten). A complete list of competitors is attached in Appendix A. I viewed our self against these competitors in terms of strategic performance indicators including total sales, profit margin, market share and growth. Calloway Titielst Top Flite Taylor Made Ping Net Sales (mil) 714.5 855 394 308.4 150 Profit Margin 42.2% 47% 40% 38.7% 46% Market Share 25.5% 30.5% 14% 11% 5.3% *Estimating Total Market At $2.8 bill. As the table indicates we are the second largest firm in the industry behind Titielst. This information is somewhat misleading in that Titielst has a much wider product line and we do not directly compete in some areas, such as golf balls (as of yet) and other accessories. The table also indicates that along with Titielst we control over 50% of the entire market. We are currently well positioned as a leader in the industry. Though our growth is somewhat low, the entire
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Some common words found in the essay are:
Weaknesses Threats, Strategy Suggestions, Opportunities Industry, Research Development, Implementation Steps, Total Market, Distinctive Competencies, Ping Karsten, Golf Ball, Internal Strengths, competitive advantage, calloway golf co, golf co, approach selling, product line, calloway golf, golf balls, tandem approach, fortune brands, internet industry, tandem approach selling, fortune brands inc, callaway golf, market innovative products,
Approximate Word count = 1208
Approximate Pages = 5 (250 words per page double spaced)
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