Digital Revolution

Digital Broadcasting will have a fundamental effect on viewing patterns, popular culture and audience identity.

This will be done firstly by looking at the history of the BBC and the original intention of Public Service Broadcasting. It will discuss how by John Reith’s successful approach to broadcasting, the BBC became a National Institution creating popular culture and a National Identity. It will examine how these first steps and ideas have major role in the introduction of Digital Broadcasting today and whether the initial ‘Reithian’ values have any meaning in today’s society. It will finally conclude what effect if any, these changes will have on British life as a whole and whether the fear of change is justified.

In the 2oth century the advance of technology has been fundamental in the way we live our lives today. The recent introduction of Digital Broadcasting to Great Britain has caused many technologists to become swept up in a sense of awed enthusiasm about the infinite possibilities of the new digital age. In its early stages digital broadcasting is only available to a minority and it will take ten years or so to become a new

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Some common words found in the essay are:
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Approximate Word count = 3031
Approximate Pages = 12 (250 words per page double spaced)