Recent history has shown that presidents can not only be brought down by their failures but by their successes as well. Although they may accomplish what they say they are going to, failures to initiate new programs and innovate cause voters to lose interest. This was where Dick Morris and the permanent campaign stepped in. Clinton employed Morris to figure out which way the public was going on issues and what they really wanted out of their president. What the majority of people wanted was change. The public wanted a president who acted like a president. The use of extensive polling helped Morris and Clinton determine the popular stances on issues, which arguments were more persuasive, and why certain voters liked or disliked the President. Clinton needed to get a clear

At first, instead of following through with the things that won him the election in 1992, Clinton sought to please his Congressional Democrats and gain party support. Morris felt that if they continued to worry about pleasing congressional Democrats, they would get nowhere. Clinton did not wish completely abandon his Democratic Party. He only wished to change it.

idea of how he had gone wrong in the eyes of his public in order to get back on track with them. Polling was not used to tell the President what to do, but was a good gauge as to what the public felt was important for him to do and where they stood as a society.

Dick Morris said, "In politics, power and information are everything." There was a great lack of communication between the two parties. This ended when Clinton, Morris, and Republican Trent Lott formed an alliance that would prove vital in the years to come. Lott was a conservative but not extreme right wing. Clinton trusted him. He was a man that honestly believed in doing what was best for the country. This bi-partisan backchannel allowed them to coordinate their views to work for both parties. Lott could help Clinton with Republican votes. In turn, Clinton could let Lott know where he and the Democrats stood on issues. This relationship with Lott was important in passing the welfare reform, health care plan, and minimum wage legislation. Also, with Morris at Clinton's side, there was a great deal of dissention between the President and his staff. This new alliance had basically separated them from the rest of the Democratic Party.

Morris felt that there were four keys to Clinton's easy victory in the 1996 election. The first was his decision to compete for the center with his balanced-budget speech in 1995. This speech helped because, although not all of his proposals would be passed, he would differentiate himself from both conventional Democrats and Republicans. The speech proposed how to balance the budget not whether or not t

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