According to Leon Mann, conformity means 'yielding to group pressures'. Everyone is

a member of one group or another and everyone expects members of these groups to

behave in certain ways. If you are a member of an identifiable group you are expected

to behave appropriately to it. If you don't confirm and behave appropriately you are

likely to be rejected by the group. Like stereotypes, conforming and expecting others

to conform maintains cognitive balance.

There are several kinds of conformity. Many studies of conformity took place in the

1950's which led Kelman to distinguish between compliance, internalisation and

identification. Compliance is the type of conformity where the subject goes along with

the group view, but privately disagrees with it. Internalisation is where the subject

comes to accept, and eventually believes in the group view. Identification is where the

subject accepts and believes the group view, because he or she wants to become

Leon Mann identifies normative conformity which occurs when direct group pressure

forces the individual to yield under the threat of rejection or the promi

the movement of light. He gave them no instructions as to whether they needed to

light which they were about to see in a darkened room was going to move, and he

conforming or not and it was absolutely clear what they were conforming to. He

The problem with this study, for understanding of conformity, as one aspect of social

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Approximate Word count = 1280
Approximate Pages = 5 (250 words per page double spaced)