HOLDEN HSV

A detailed Summary of HOLDEN HSV

HSV customers are more sophisticated, more mature and thoughtful about their purchase than they were

even 2 or 3 years ago. They recognize that the HSV car is a reward for their hard earned achievements

and that it is a responsible purchase against European sports sedans that they could well afford. Their

purchase is driven by the individual styling of the vehicle and the heritage of genuine race bred

performance. Motorsport is still their most common pastime, yet they are going to the track less often,

preferring to watch the excellent TV coverage on Channel Ten. The most common alternative to their

HSV purchase is a BMW vehicle.

This information comes from our latest market research - the HSV owners survey, which has been

conducted since 1994.

Perhaps one of the most striking figures from this research is the way in which our customers income has

changed over time. Today close to half of new HSV owners have a personal income in excess of

$100,000. They have developed their careers and their businesses in line with the maturity of the H

HSV Smartcare Insurance and Finance

HSV buyers seem to be largely unaffected by talk of the pre GST slow down - and in our most recent

1.Firstly the sophisticated look and style of the car

characteristics that will always represent what a HSV is:

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Category: Miscellaneous

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