Contrary to popular belief, e-Commerce did not begin with the development of the Internet and the World Wide Web. E-commerce to many people is simply business done through the Internet. However, e-commerce encompasses commerce that is done through any electronic media or electronic platform. E-commerce actually began unknowingly with the development of the 800 number by AT&T. (Komenar) With the development of the 800 number, consumers were provided a new way to purchase, and a revolutioniz

First, web sites cater to much narrower audiences than any other form of media. There are popular sites for nearly every interest: sports, hobby's, career's, and more. If you have an interest in a particular topic, and either you or someone in the world with that same interest has published a web site about that topic, than information is accessible at the click of the mouse. Advertisers can take advantage of these sites by placing ads only on the specific sites visited by those particular companies target audiences.

One of the most popular words among online advertisers, is surely Impression. An impression is the name given to each occurrence of an advertisement's appearance on a viewed web page. For example, if Yahoo.com's site was loaded and 2 advertisements were loaded on the page, there would have been 2 impressions. The number of impressions that an ad has measures that particular ad's exposure in terms of number of times it appeared on a web page. These statistics are tracked through the site server, or the computer that the site is generated from. Impressions are often the basis of the price for an advertisement, as they are often sold on a cost per thousand basis. The more an advertiser pays, the more impressions the ad will receive. The more impressions an ad receives, the more exposure the ad has, thus reaching a larger audience.

These examples are only two of the most common methods of Internet information gathering used currently. Advances in Website data collection will occur with the advance of technology. These advances will only further the abilities of online advertisers to provide for their segmented markets.

Robin Webster, a VP at the Association of National Advertisers, states that "this is the first medium that combines every single part of the marketer's job from awareness to information to transactions to customer service. It transforms eyeballs to relationships." (Plotting a Course for Internet Ads) A single Internet advertisement can complete each of these functions, all at once. If a customer clicks on a CDNow banner that appears on a Web site for instance, they will be taken to the CDNow.com site where CD reviews can be read, music clips sampled, orders placed, and visitors can even interact with customer service representatives.

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Approximate Pages = 14 (250 words per page double spaced)