Impact of Media

A detailed Summary of Impact of Media

A good indicator of human advancement is their ability to communicate. Thanks to technology, each year it gets easier to convey a message to another person. With this convenience comes not just communication of basic needs but more and more advertising for everything else. Needless to say, media is everywhere. It influences people in nearly every decision they make. Some say that this isn=t true and that people decide for themselves. It may all depend on the point of view.

First of all, let it be said that media is everywhere. Newspapers, magazines, television, billboards, telemarketing, and the Internet. Example: John Doe leads a fairly normal life. Each morning he reads the paper to begin the day. The newspaper is filled with ads and also opinions. Each article may seem to be from an objective point of view but some personal views may come through. John Doe may or may not choose to be affected by it. Either way, it is still there and Mr. Doe may be subconsciously influenced. There is no way to avoid it. Even in TV programs or movies there is Ahidden@ advertising. A carefully angled shot shows the hero is drinking Coke and has been planned to catch the consumer=s eye.

In conclusion, it can be said that people want to make their own decisions or at least feel like they do. But the fact is that media influences surround every person in America that owns a TV, reads a paper or talks to a neighbor that does. Some people are passive to these pressures and others can make educated decisions if they know the game.

Companies will use innumerous ways to coerce the customer to consume their product. Association is a major one. Matching a song with a product can influence a consumer after the commercial is long over. Every time they hear the song, they will think of that product. Even colors in decorating can be planned to produce a response. Fast food places such as Burger King use warm colors like orange and brown. Coincidently, looking at those colors tends to increase appetite.

People are influenced. In 1990, the Children=s Television Act took effect Alimiting the amount of commercialization in children's TV programming (including cable) and requiring operators to carry at least some programming designed to meet children's educational and informational needs.@ http://www.adage.com/news_and_features/special_reports/tv/1990s.html.

in the future.

It=s all about results. At Babcock & Jenkins Direct they say Awe're in the business of solving problems for our clients with highly-targeted direct mail campaigns and cutting-edge technologies that meet sales and marketing objectives, and get results. Because when all is said and done, that's what really matters@.

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Approximate Word count = 1049
Approximate Pages = 4 (250 words per page double spaced)

Category: Politics