directly back to images from the media on television. The unrealistic representations of women that the media bombards young women with indicates that the television has become a source for a distorted understanding of gender roles among adolescent women. These images warp young women's views of their own gender identity. The media on television should in an attempt to provide more positive gender identities for adolescent women depict women on television in more realistic ways, should stop reinforcing negative stereotypes of women, and stop portraying women as sex objects in advertising.

Television is unrepresentative of the real world. Since most major directors on television are males, they depict a world, which agrees with their concepts of society on television. Young women see women in roles on television as being submissive to men or as not as intelligent as men are. For example, the case of the female mayor on the comedy shows South Park. She went to Princet

negative stereotypes of women, and stop portraying women as sex objects in advertising. For all these reasons, society should have a deep concern with the gender roles that young women are learning from television.

The conclusion of the above stated facts is that young women are exposed to

Additionally, advertisers see women as parts. Advertisers represent women as lips, legs, breasts, butts, and as creatures that become overly excited about soup. For example, in the commercial for an herbal shampoo a woman is so excited by the shampoo she is moaning and groaning because of the shampoo. According to Mia Adjali, a women's division executive, "The media often focus on legs, breasts and mouth of a woman, so in essence women are looked at in pieces. If this happens continuously it makes it legitimate, and also acceptable, to do violent things against women"(History Net). Advertisers should produce high quality, entertaining socially conscience ad campaigns. Women are featured predominately in weight- loss advertisements. Women on television commercials are most often portrayed as housewives (LSU). As a result, women are shown as not being in control. Furthermore, girls in

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Approximate Word count = 797
Approximate Pages = 3 (250 words per page double spaced)