Advertising is a form of selling. Since 1872 there have been individuals who have tried to persuade others to buy the food they have produced, but none of course like the Chocolate they make at the Hershey Factory. But the mass production of goods resulting from the Industrial revolution in the 19th century made person-to-person selling less efficient than it previously was for most products. The mass distribution of goods that followed the development of rail and highway systems made person-to-person selling too slow and expensive for almost all companies including Hershey. At the same time, however, a growth in mass communication occurred first newspapers and magazines then radio and televisi
At this stage, the bean has a raw bitter taste. As the first step in the long process of making appetizing chocolate, the beans are piled in bins for several days. Bacterial action causes them to take on a rich brown color and the fragrance of chocolate. After several more days, they become dry enough to prevent spoilage, and they are bagged for shipment. When they arrive at the factory, the beans are roasted in large rotating machines. This improves the flavor still more and dries the shells of the bean so they can be easily removed in the next machine, the "cracker and fanner." Here the beans are cracked, and fans blow away the brittle shells, leaving the nibs, or meat. The nibs are the part used for making chocolate products. The shells are saved for use in fertilizer or as feed for cattle.
As a food and a flavoring, chocolate is widely popular
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