Is McDonalds more competitive than Burger King.

            

             I am comparing McDonalds and Burger King with each other to see which is most competitive. McDonalds and Burger King are both well-established restaurants over the world. They are also two of the most popular restaurants in the world. I will take surveys and look for information to show which of the two companies are most successful.

             Prices.

             McDonalds on average is cheaper than Burger King. McDonalds burgers are cheaper than Burger Kings on average. The McDonald extra value meals are also cheaper as they"re £2.88 for any meal. Burger King sells the combination meals at higher prices and all are at different prices. These meals both consist of a burger, a drink and fries. All meals are under $5.00.

             Quality.

             McDonalds fry their burgers and Burger King flame grilled their burgers. A survey done by Burger King show that people think that flame grilled burgers taste better than fried burgers. Burger King also boast that their burgers are bigger than McDonalds. .

             Product Range.

             Burger King has a wider range of burgers but McDonalds have a wider range of deserts. The beverages are of the same range.

             Latest Offers.

             Recently McDonalds have slashed the prices of their cheeseburgers and burgers by 25%. Also they"re introducing a new extra value meal you get two cheeseburgers, regular drink and regular fries for the usual £2.88 price. Burger King have just finished their buy one Whopper get one Whopper free offer. They have just started a new offer, buy one whopper and get small fries for free.

             Advertising.

             I have seen both of the offers above on television adverts. Both of the restaurants have their own web sites on the Internet. Though both of the web sites are based only on branches in the USA. Neither of the restaurants have web sites based around British branches.

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             Staff.

             I went to both restaurants and asked members of staff what they thought of .

             their job.