She is curled and giggling upon a chair, her hair loose and flowing around her shoulders, leaning forward innocently; the very picture of a blossoming, navy flower.

They are each pictured on a magazine page of their own, situated opposite each other in a complementary two-page layout. They are stationed in front of a muted photograph which serves as a background for each one. They both merit their own captions: bold indigo letters presiding over them in the outer corners of each page.

His says: Some Like Their Blues Hard.

Hers says: Some Like Their Blues soft.

His background depicts a thrusting struggle between a quarter back and leaping defender, a scene of arrested violence and high tension.

Her background is a lounging, bikini-clad goddess, who looks at the camera with intriguing, calm passion. She raises her hand to rest behind her head in in a languid gesture as she tries to incite passion within the viewer.

At the bottom of the page blazes the proud emb

We are shown by the models' posture that men and women are fundamentally different and total opposites of one another. He is standing and walking with purpose; she sits, laughing trivially at the camera. Even the background hints at separation of the sexes.

This ad is supposed to cause us to want to meet these so called requirements, but is feels me with a feeling of sadness that this is what our nation values as important or desirable. It perpetuates the myth that men are stronger and in a note better than woman.

This ad tells us, by offering the image of a hard, masculine, male who is deified in violence, that he is the role model men should aspire to, and that for women, their ideal is weak but sexual, innocent and at the same time old enough to have sex. In viewing this ad, we see our aspirations clothed in Fila jeans, and to be like them, we must buy the clothes pictured here. This ad also suggests that a man can become hard and powerful dressed in jeans while a woman can become sexually intense and desirable dressed in Fila's clothing.

So in viewing this add, and reading its captions, the consumer is left with the view that a woman must be "soft" and sensual, a males sexual dream. She must be weak, the opposite of the violence which contrasts with her on the opposite page. The men looking at this ad read the message that they are supposed to be well-dressed and powerful and posses a s

Some common words found in the essay are:
FILA JEANS, , Hers Blues, fila jeans, role model, hand corner, blues soft, woman soft, blues hard,
Approximate Word count = 957
Approximate Pages = 4 (250 words per page double spaced)