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Merchandising and Contracts

With millions of dollars in merchandising and television contracts at stake, colleges have a lot of money riding on the recruitment, education, and performance-both on and off the field-- of college athletes. Colleges lure the athletes to their school, and make sure they meet the eligibility requirements when there. In order for athletes to be eligible to play in college they must attain a minimum of a 2.0 GPA in 11 designated courses, and earn a combined 700 on the SAT's. Athletes must also meet the schools requirements, normally a 2.0 GPA. With so much at stake, some colleges often go too far, by providing players with personal tutors, who often do work for the players, and pressuring teachers and administrators to look the other way when athletes fail. The NCAA also bars players from receiving any compensation, except scholarships for their play. However, there are many incidences of players receiving other sorts of compensation. There are many violations of athletic department officials and trustees giving players money, or gifts, ranging from clothing to cars. Colleges have also been known to give gifts to players just to get them to attend their institution, a practice that is much harder to trace because the student


The scandals at the University of Minnesota are so important because they were not isolated incidents, but rather operations that had gone on for years before being uncovered. After the 1986 scandal when three basketball players were accused of rape, the team was accused of over forty violations and put on probation; merely put on probation for forty rules violations? Then, in 1989, Luther Darville, acting coordinator of the schools office of minority affairs was uncovered as having given money to players. According to Steve Wulf, a staff writer for Sports' Illustrated, "Darville is alleged to have siphoned money from the minority affairs office from 1983 to '88 and to have doled some of it out to 17 students, including nine athletes, in need of cash"(13). This is a person who is not even in the athletics' department. This shows the dedication some large schools have to keeping their athletes satisfied. The article goes on to state that, "According to Valdez Baylor, a former tailback on the Gopher football team, "Go see Luther" was the catchphrase among minority athletes in need... he received as much as $5,000 over six years from Darville"(13). Baylor's account leads me to believe that Darville's activities were much more widespread than 17 students. The University of Minnesota's actions do not end there. In March of 1999 more issues concerning cover-ups were exposed. In the Chronicle of Higher Education, Welch Suggs provides an account of the next chapter in the declination of the University of Minnesota. According to the President of the University, Mark G. Yudof, "Jan Ganglehoff...a secretary in the department's academic-services office, completed more than 100 class assignments for as many as 20 basketball players during a five-year period" (A41). The article goes on to state the school may have stepped in on the reports of two dozen sexual misconduct cases, against tutors and other women on campus, in order to protect the athletes involved. Many colleges cater to these students, giving them money, clothing, and other material possessions. After time, the athletes come to expect these things. Athletic departments are primarily self funded, so if they don't have winning teams, they don't make any money. Consequently, the more the teams win the more money the schools and athletic departments make. Therefore, schools and coaches are willing to take a risk on athletes that have a background of bad behavior, if that person will make a difference on the field. Athletes that attend these big universities expect the universities to do everything for them, and they are more than often correct. These institutions are willing to do anything for them. It is the case know, that many institutions are being caught for covering up crimes that athletes have committed in order for the athletes to remain eligible.



Some common words found in the essay are:
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Approximate Word count = 2114
Approximate Pages = 8 (250 words per page double spaced)


  

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