1. The media has given the sport exposure to a much larger audience than just the people in attendance at the games. This means people who like to watch the sport but can't afford to go to the games live can watch it in their home or listen or read the results of the game in newspapers or on the Internet which is also an extension of the media.

6. Basketball players are now seen as role models through the media and people try imitating their basketball heroes to the extent players with charismatic personalities and excellent basketball skills are paid to endorse products. Such basketball players such as Michael Jordan, Shaquille O'Neal and Grant Hill to name a few are seen as heroes to people and given contracts to endorse products.

Sports media has it's own language. This language is both ethnically and gender focused. When people are reporting sports events they report differently male then female players, black then white players, just for some examples. Most white players receive performance; related comments directed towards them. On the other hand black players receive negative comments and also you also hear negative comments about their level of play. "White players received more attention in replays and more excuses for mistakes (e.g., he is playing with an injury)" (McPherson 155). While a black player they might say doesn't possess the skills and that is way they couldn't compete.

Most major sports clubs pay reporters to report on their teams. By doing this it protects them so that the reports will report on the positive aspects of their teams. The negative aspects are toned down to some extent. They need to provide some negative aspects because if they didn't they then a lot of people may lose interest. An example of this is that you don't see as many highlight reels of home runs anymore. They want to promote the game as more of technecical product

Most people watch sports through the television. People also follow sport thought magazines and radio. From watching the television programs and reading the reports our society learns to love and/or hate the sports icons in our world. The media does not seem to hold anything back. Media coverage is not just limited to professional sports. They cover amateur sports as well. These sports are covered at a local, provincial and national level. Coverage is from anywhere from little league to college sports.

Sponsorship in the sports world is huge, Companies pay unbelievable amounts of money to teams as well as to players to promote their products. These companies may choose a player as a child and follow their career to help boost their sales in their products. The media helps create a link between the players or athletes and their audience by showcasing these athletes in programs even outside their playing arenas. The players are presented as gods or icons to the audience which makes these sporting events even more popular. Promoters use marketing ploys "like to be best you need to wear what the best wears". Children then go to their parents and express the desire for these items.

Some common words found in the essay are:
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Approximate Word count = 4372
Approximate Pages = 17 (250 words per page double spaced)