Alcohol and Tobacco in Sports
With sports becoming more and more commercialized, sponsorships have taken over professional sports. In this paper, Alcohol and Tobacco sponsorships will be the issue of this paper. Sports sponsorship has become an important marketing tool for advertiser’s because of the flexibility, broad reach, and high level of brand or corporate exposure that it affords, (Krapp, 49). Yet some sponsors have created an uproar with in the society, these are namely alcohol and tobacco products. These two make up about half of the sponsorship in professional sports today. Sports sponsorship has been around since the creation of professional sport in the late nineteenth century. It is not a new topic, but it has become some what of a controversial issue in the past twenty years. With Tobacco companies being under strong scrutiny from the government and society, their sponsorship of sporting events have also been questioned about their effect on the youth of America. Sponsorships are useful as a supplement to regular advertising; however, they are especially valuable as an advertising substitute in situations where advertising may be banned or limited. Sports sponsorship provides opportunities to reach audiences in four distinct ways:
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Some common words found in the essay are:
Alcohol Tobacco, Light Krapp, America Tobacco, America Sponsorships, Canada Australia, League Baseball, Blue Jays, , Hockey League, alcohol tobacco, Basketball Association, sporting events, tobacco companies, sports sponsorship, professional sports, baseball teams, major league, youth america, tobacco advertising, sports sponsorship provides, sponsorship provides, league baseball teams, alcohol tobacco advertising, alcohol tobacco companies, professional sports sports,
Approximate Word count = 945
Approximate Pages = 4 (250 words per page double spaced)
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