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Chevy Ads

In today's fast paced society, a company's reputation is not based on its third quarter earnings or its profit sharing, but on its advertisements. When Budweiser comes up in conversation, one would immediately think of the Budweiser frogs. When the two percent milk runs out, just flip through a magazine to find five or six of today's celebrities smiling with a milk mustache. When a company has thirty seconds or one magazine page to sell their product, the add has to be sharp, concise, and molded to fit the audience of that specific customer base. By merely looking at two Chevrolet ads, one could easily tell which customer base each ad is targeted at; the Cavalier for the fun loving females and the Silverado for the macho men.

Page seven of the 2001 Chevrolet Cavalier catalog shows three girls, whom all have been shopping, standing by an ultra silver metallic two-door Cavalier that is parked on the wrong side of the street. The three girls have smiles on their faces as they are loading their shopping bags into the trunk. The females just left the store called Deja Vu a Paris. The clothing store has red and pink flowers on the outside ledge. Just down the street from the upscale clothing store is


Metallic Silverado 2500 4x4 extended cab. Two men wearing hard hats are pictured in the truck going through desert mountains. The vegetation is sparse, as the driving surface is mostly rock and dirt. The bed of the truck is filled with a toolbox, generator, an industrial size pressure washer, and an orange Gott water cooler. The items are tied down using latching straps, which are looped through the tie-down brackets. The headline of the ad reads "BIG JOB. BIG TRUCK. BIG 2500.". The text then says, "You've got a serious job to do." The Chevrolet ad claims that the Silverado 2500 is the truck to help you get it done. The 2500 Regular Cab 4x4 has a Gross Vehicle Weight Rating of 8600 pounds and a base payload rating of up to 3334 pounds. Chevrolet dares you to never back away from your most demanding work. The ad reads, "like all Silverado models, the 2500 4x4 is one powerful machine." The Vortec 6000 V8 SFI generates an impressive 355 lb.-ft. of torque at 4800 RPM-and a heavy duty five speed manual overdrive transmission is standard. Chevrolet claims with features like a three-piece modular frame and integrated stake pockets in the bed help make this truck both strong and versatile. The ad concludes with "Chevy Silverado 2500. It's one big machine."

somewhere, they can spend more at another place. This is where the clothing store plays a part. Since the three women were all shopping, and one of them had a Cavalier, Chevrolet is saying that you can have a new car and shop at the same time. The slogan "Choose style, substance, and forever fashionable" appeals to many women. With magazines such as Vogue and Elle, fashion has never been more prevalent and desired than in today's society. The light colors on the shopping bags and the flowers attract women, as pink and yellow grabs the attention of the customer base. The menu bar also holds true to the color scheme, with many purples, greens, and oranges present on the top of the page. The standard air conditioning is mentioned because not many women roll down the windows after they have done their hair. Most women think that watching stars is one of the most romantic things to do, and Chevrolet took this into account when they mentioned the optional factory-installed sunroof, where the sky can be touched day or night. Gross vehicle weight and foot pounds of torque usually do not apply to anyone that doesn't tow heavy equipment. So the onl

Some common words found in the essay are:
Neon Kate, Van Epps, Vogue Elle, , Chevy Silverado, Cavalier Silverado, Metallic Silverado, V8 SFI, JOB TRUCK, Chevrolet Cavalier, customer base, air conditioning, van epps, menu bar, clothing store, ad reads, shopping bags, silverado 2500, america standard abs, substance forever, integrated stake, conditioning rear-window defogger, abs air conditioning, standard abs air, air conditioning rear-window,
Approximate Word count = 1638
Approximate Pages = 7 (250 words per page double spaced)


  

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