Chevy Ads
In today’s fast paced society, a company’s reputation is not based on its third quarter earnings or its profit sharing, but on its advertisements. When Budweiser comes up in conversation, one would immediately think of the Budweiser frogs. When the two percent milk runs out, just flip through a magazine to find five or six of today’s celebrities smiling with a milk mustache. When a company has thirty seconds or one magazine page to sell their product, the add has to be sharp, concise, and molded to fit the audience of that specific customer base. By merely looking at two Chevrolet ads, one could easily tell which customer base each ad is targeted at; the Cavalier for the fun loving females and the Silverado for the macho men. Page seven of the 2001 Chevrolet Cavalier catalog shows three girls, whom all have been shopping, standing by an ultra silver metallic two-door Cavalier that is parked on the wrong side of the street. The three girls have smiles on their faces as they are loading their shopping bags into the trunk. The females just left the store called Deja Vu a Paris. The clothing store has red and pink flowers on the outside ledge. Just down the street from the upscale clothing store is
. . .
Some common words found in the essay are:
Neon Kate, Van Epps, Vogue Elle, , Chevy Silverado, Cavalier Silverado, Metallic Silverado, V8 SFI, JOB TRUCK, Chevrolet Cavalier, customer base, air conditioning, clothing store, van epps, menu bar, ad reads, shopping bags, silverado 2500, america standard abs, integrated stake, stake pockets, conditioning rear-window defogger, abs air conditioning, standard abs air, air conditioning rear-window,
Approximate Word count = 1638
Approximate Pages = 7 (250 words per page double spaced)
|
 |
