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Changing the World with a Label

Last year on a camping trip Lisa Warden and her daughter Jessica stopped for groceries in an extremely small town. While shopping, Jessica kept hearing an unfamiliar noise and asked what it was, but Lisa was not sure what she was talking about. Because Lisa remembers the cash register age she did not realize Jessica had never heard one actually working in a store. When they were in the check out line Jessica pointed at the old cash register and told her mom that is the noise she has been hearing. Lisa laughed and tried to explain that at one time all stores had cash registers like this one. Jessica was born in the computer age and could not comprehend the thought of cashiers and baggers doing so much work.

Before bar codes, cashiers had to look at each price tag and manually key enter the dollar amount. This made the consumer have to wait in long check out lines, which did not make for a pleasant experience. Because the cashier was busy entering each item’s price, he or she did not have time to bag the merchandise. The retailer had to hire another person to put the products into bags, and this increased the prices. Ed Leibowitz reported that supermarket’s net margins were one percent in the more profitable times, but

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Approximate Word count = 2972
Approximate Pages = 12 (250 words per page double spaced)

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