Windham believes that net consumers are very different than mall shoppers and catalog shoppers. Furthermore, she says that dot-coms are responsible for ruining their own chances to sell because they have spoiled customers to the point that consumers expect cheap prices and freebies and if they don't get them, they just move on to another site. E-commerce, Windham says, is a fickle world with little, if any, customer loyalty (Fortune, 2000).

Windham found some interesting differences between online shoppers and traditional shoppers. For instance, 34 percent of online shoppers describe themselves as comparison shoppers but only 8 percent of traditional shoppers describe themselves as comparison shoppers. Another comparison is that only 1 percent of Web shoppers say they hate stores but 10 percent of traditional shoppers

Menefee, Craig. (1998, March). Internet-based selling to boom in next two years; Third technology wave to have heavy influence on how normal business conducted, study claims. Computing Canada 24, p. 11.

Hof, Robert D. (2000, July). Online Sales Still a Threat. -- Forget the falling stock prices. Web sales are reaching a critical mass. Business Week, (3691), p. EB130.

Studies found that consumer confidence in using the Internet for shopping reached very high levels, which were

As a number of dot-coms collapsed during this past year, many retailers felt a wave of relief but it was short-lived. The Web's bite into retail store sales is about to become noticeable and hurtful. Business Week (2000) reported that there is a rule of thumb that says a 10 to 15 percent loss in sales vaporizes a store's profits. In 2000, online sales of books alone will top 11 percent of all books sold. That is up from 8.5 percent in 1999. CDs and videos will more than double their sales from 1999 and that will bring them to 10 percent of the entire market. Computer hardware and software already totals more than 18 percent of the market (Business Week, 2000).

Some common words found in the essay are:
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