ecampuscom

A detailed Summary of ecampuscom

q Product- Ecampus.com is an internet company that offers a wide variety of college supplies and other related items online. However, the primary product that is being marketed is college textbooks and books. In fact Ecampus.com claims to be the largest college bookstore online, and to have all books in print available to customers.

q Price- In terms of price, Ecampus.com offers their product at an affordable, discounted price compared to the typical bookstore price. Having books available at an affordable price for college students is one of the company's main concern and is evident in their mission statement, as it claims "to provide the easiest, fastest and cheapest way for college and university students to buy textbooks and stuff". On the web site the company also displays the actual price of the book being bought and the price they offer it at, in order let the students be aware of how much they ar

q The one major trend in retail bookstores is that the many bookstores are expanding their businesses into the internet. Some like Ecampus.com for instance, are entirely setup for the sole purpose to sell their product online. This growing trend have gotten big competitors in the market to enter the "eCommerce" market, largely due to the advantages in selling books online to customers around the world and not only around their local regions. Another reason the popularity of online bookstores is growing is that companies can cut down on large amounts of expenses that they would have incurred if they had set up physical locations. This cost-effective approach have had businesses rapidly restructuring their marketing strategies.

q Place- The great thing about Ecampus.com is an internet company and is accessible via the computer, which makes it all the more convenient for the customers to shop. This aspect of the company gi

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Approximate Word count = 629
Approximate Pages = 3 (250 words per page double spaced)

Category: Technology

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