television, radio, and billboards; in newspapers, magazines, and catalogs; and through direct mail to consumers

around the nation. The purpose of each ad is to appeal to the individual and persuade them to purchase the

proposed product. These appeals offer the hope of more money and better jobs, security against the hazards of old

age and illness, popularity and personal prestige. The products also offer praise from others, more comfort,

increased enjoyment, social advancement, improved appearance, better health, and freedom.

Born in the 1960's, liberation marketing has advertised goods by using the appeal of freedom. "Business

theory today is about... liberation," stated Thomas Frank, and "mainstream commercial America is

suggests freedom at the end of slaving for the boss all day; rebellion against normal, boring, everyday life. It shows

escape from the drudgery of life. The "Bacardi By Night" magazine ad is a very simple ad with only six words:

day at work, everyone needs something that frees them from life's routine stresses and introduces them to an

in advertising today. The three examples discussed clearly promise more than the product actually can deliver.

Some common words found in the essay are:
Rave World, Ads America, Night Americans, Volkswagen's Driver's, Thomas Frank, Bacardi Night, World Driver's, bacardi night, Thomas Home, rave world, person's sense individuality, everyday life, person's sense, driver's ads, sense individuality, liberation advertisement,
Approximate Word count = 570
Approximate Pages = 2 (250 words per page double spaced)