Honda is a powerful and large corporation known for its excellence. In the motorcycle magazine, they place a two-page ad for their CBR 600F4. Honda has the funds to advertise conspicuously. This particular ad shows a rider in full gear on the CBR parallel to the ground as the sun shines on the front of the bike. This snapshot consumes the entire two pages and leaves little space for the background. The advertisement captures a great photograph of a street-legal sportbike in competition. However, it does not end with a fantastic picture. On the second page in the top center of the ad is a profile. The profile states the rider's name, his age, occupation, and his current title, but the last item states,

Unlike Honda, Suzuki is not as well known in the market as its counterpart, but in the motorcycle industry, Suzuki is as well respected as is Honda, if not more. Suzuki takes a different approach into persuading possible buyers. Instead of consuming two pages, Suzuki buys a full page. Unlike the Honda, they do not portray the bike as being ridden; yet, the bike is shown bare-naked and is outlined in a white glow with a bright yellow background. The GSX-R is shown having its body and muffler illuminated to show off the bike's design. Here Suzuki has the motorcycle represented alone, asking the buyer to take it for a spin. The top of the page is titled, "The Soul of a Champion. Reborn," testifying that it is the best sportbike once again. In addition, at the bottom of the ad, Suzuki has a small paragraph on the GSX-R declaring it to be shorter, narrower, more slippery, 30 pounds lighter, and more horsepower than before. The last sentence of the paragraph says, "Proof that, if you're really good, your soul goes to a better place." The advertisers try to demonstrate that being on the GSX-R is a whole other level of living. Or, alternatively, we can interpret this to mean that if you live a good life and die on a motorcycle, you get to go to heaven. This ad does not emphasize the rider as the Honda CBR ad. It focuses on the bike as a winner, and suggests that if people buy this bike, they can be a winner too. At the bottom of this advertisement, Suzuki also puts a disclaimer saying, "Suzuki firmly believes racing belongs in one place--the racetrack."

Like the CBR's ad, the Yamah

Some common words found in the essay are:
, Honda Suzuki, YZF R1's, Motorcycle Magazine, Champion Reborn, Honda CBR, Unlike Honda, Supersport Championships, English Bundle, RIDER SHOWN, fine print, honda suzuki, two-page ad cbr, honda cbr, bottom ad, ad cbr, two-page ad, motorcycle magazine, background ad, unlike honda, page unlike, page unlike honda,
Approximate Word count = 1080
Approximate Pages = 4 (250 words per page double spaced)