The Soft Drink Industry When there is industry there is competition. The bigger the player, the harder they can play. The big players always try to consume many of the small competitors. When they do this they can expand their market share. A perfect example of this is the soft drink industry; Pepsi and Coke have always been archrivals. They are always trying to gain market share, by absorbing many smaller beverage companies to appeal to the public. This paper will discuss the history between these two industry giants and how they financially stand at this point, plus how supply and demand effects this industry. Coca Cola was invented by an Atlanta pharmacist John Pemberton in 1886. His bookkeeper, Frank Robinson, named the product after two ingredients, coca leaves and Kola Nuts. By 1895 the product was available in all 50 states. By 1916 the Company was sold twice, had over 1000 bottlers, and was publicly traded (Dow Jones, Coke). During World War II, the president of Coke Woodruff said, "every soldier will have access to a 5 cent bottle of coke"(Dow Jones, Coke). The company received government aid to build 64 overseas bottling plants during that time. This is how Coke began its ties with many foreign markets. Caleb Bradham, a Pharmacist from North Carolina, invented Pepsi. He Called it Pepsi Cola because, he claimed it cured Dyspepsia or more commonly known as indigestion. He registered the trademark in 1903. Pepsi tried to follow the same root as Coke by signing up bottlers, by 1923 Pepsi was on its last leg until Loft Candy Company bought it in 1931. It increased its bottle size but kept its 5-cent price. In 1939 it introduced its first radio jingle (Dow Jones, Pepsi). Pepsi had a rough start compared to Coke, and always tried to rise out of the shadow of this industry giant. "According to Coca-Cola Company, the two most famous expressions in the world are ok and Coca-Cola" (Dow Jones, Coke).