While reading through Cosmo magazine, I found an advertisement promoting the liquor Bacardi. Bacardi is a liquor that can be mixed with anything to add an alcoholic flavor. This ad has young adults dressed in Hawaiian shirts, plain white shirts, spaghetti strap t-shirts, and cut off shorts. These outfits send a message of being comfortable and casual. Each holding a different drink, such as daiquiris, Tom Collins, Pina Colodas. There are persons of different races, piled on top of one another no space between them. It is similar to the commercial where the college students try to break the record of how many people can fit in a telephone booth so they pile in leaving no space between them. This ad states cubicle by day; Bacardi by night. At the bottom of the ad it states "this is a traditional drink since 1862."

The fact that many young people have greater recognition of some alcohol beverage brand labels than of former US Presidents is assurance that advertising is influential. When advertising alcohol we should help young people regard the substance of alcohol as neutral - neither inherently good nor inherently bad. What matters is how it is used, and we must convey by word and example that the abuse of alcohol is never humorous, acceptable, or excusable.

We all want something easy, but nothing comes easy there is always a price. Young female teens especially buy into the illusion this ad is sending, because all young female teens want to be skinny as the society has shown that skinny women, seems to be what attracts the men and makes a person happy. With the medical research that is out there today, stating that some persons do not have the DNA to be skinny "model type", but this ad is stating that your body build does not matter you can eat anything and lose weight. The famous person they use for the ad more than likely will have a personal trainer that workouts with her. They do not put that in the advertisement, because then losing weight would require work and it would not be easy as the states it is. This advertisement is destructive to the minds of young teens. It gives them the false impression that they will lose weight and be perceived in the public eye as skinny. It they buy into the false advertisement and do not lose weight it could lower self-esteem and possible destroy and confidence they had in themselves.

Female bodies are depicted in advertising imagery and the devasting effect of that imagery on women's health. Women want the thinness of the model and will do anything to achieve that goal even if it that

Some common words found in the essay are:
Weight Watchers, Pina Colodas, , Bacardi Bacardi, Duchess York, lose weight, bacardi night, french fries brownies, cubicle day bacardi, pizza french fries, day bacardi night, cubicle day, pizza french, weight watchers, eat lose weight, day bacardi, french fries, false impression, public eye, fries brownies,
Approximate Word count = 1180
Approximate Pages = 5 (250 words per page double spaced)