Vision of Youth
In my country, Vietnam, the economic development process since 1986 can be classified into three periods, 1986-89: the economic was centrally planned and highly inefficient, and relied on external assistance, 1990-95: Vietnam faced and embarked on its "Doi Moi" program (renovation) towards an open market- oriented economy, and 1996 to present: Vietnam has been embarking "Doi moi" program. Here, I want to discuss about the last period toward young people. The post "Doi moi" generation emerges as a distinct consumer group with its own tastes and values. There's a general sense of urgency among Vietnamese youngsters these days, striving to get on and improve their chances of financial success and development. The young people are looking for the world around them, both in and outside the country, for their global contemporaries, and they are making their own decisions about the kind of lives they want, and how they should go about achieving it. The influence of "Doi moi" has affected more acutely to the young than anyone else - dramatically impacting their lifestyles, hopes and aspirations. According to a recent qualitative study conducted by ACNielsen V
In parallel with other youth cultures, the emergence of a desire "to be myself and to be accepted as such" is a common concern. While this concern is embryonic, it highlights the development of youth culture in my country, and it also reinforces the importance of youth as a distinct consumer segment with its own desires and aspirations. Gone are the days of a passive youth market - young people are now collectively and metaphorically raising their profile. They are a distinct segment of the population and deserve to be treated as such. However, it is tempered with an acknowledgement that certain social and cultural boundaries dictate conformity. There is general awareness of the social evils (drugs, casual sex, prostitution, corruption, unemployment and hedonism) that accompany economic liberalization. It is wrong to assume that this youth culture is merely a mirror image of that in other countries. Adopting and developing features of a defined Vietnamese youth culture is taking place within the confines of strong societal and cultural influences. They are setting their own agenda, and selecting or dismissing those elements of emerging youth culture as they see fit. Therefore, body copied and alternative lifestyles are taboo, and most reject overt hedonism and individualism as too extreme. It is a rather conservative youth culture, one that in i
Some common words found in the essay are:
Hanoi Capital, Kong Korean, Doi Moi, Class Vision, Vietnam's Activate, youth culture, Local MTV, Versace Gucci, doi moi, doi moi program, Honda Dream, moi program, emerging youth culture, distinct consumer, emerging youth,
Approximate Word count = 913
Approximate Pages = 4 (250 words per page double spaced)
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