With the merging of big players within and between such industries as insurance, business services, banking & finance, media and technology I propose to investigate the impact and feasability of a higher degree of vertical intergration in the form of mergers, acquisitions, convergence, complimentary shareholdings and alliances. I propose to investigate the feasibility of such corporate convergence and the impact it has on a company's shareprice and profitability (short & long term), as well as the advan
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