According to the August 1994 issue of Fortune, human resource estimate that only 3%- 5% of the US corporations are diversifying their workforce effectively. The article continued by estimating in the millennium, nearly 85% of the 2.5 million entering the labor pool will be women, minorities or immigrants: only 15% of new entrants would be white males. It makes perfect sense that products and services offered to society should be developed, produced and marketed by a diverse work force.

The dangers of ignoring this diversity were illustrated during the summer of 1999. Chief executive Jim Halpin of the largest computer retailer CompUSA began diversifying their marketing strategy after a popular morning radio station accused the company of ignoring black consumers. The matter stemme

According to the Anti-Defamation League, workforce diversity is about factoring reality, the first responsibility of a manager (Anti-defamation League, 1994). Several suggestion managers should consider are:

Some common words found in the essay are:
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