Glamour
There are all kinds of magazines that target all types of people, from young girls to old men. Glamour focuses on women between the ages of 20-35 who are career-oriented. They are fairly well-off, usually single and very fashion conscience. The focus group is heterosexual and liberal. No topic is too taboo for Galmour to write an article about. The target group is obvious to me from the articles, pictures, and advertisements. Articles in Glamour magazine focus on sex, love, and careers. They also do a lot of articles on clothes and fashion. There is something in every month's issue about these topics. The typical sex article focuses on how to better your sex life, whether you are married or single, how to get sex when you want it, and what women can do dot catch the man of their dreams. Mostly these articles are based on things that people already know, but they don't want to admit some of the things that they think about. For example, Doctor Jack Morin says that women should bring eroticism in to the bedroom by talking about their fantasies with their partners. Women should also think about sex more often and learn to initiate sex in a way that they would enjoy. (Howard 261) The magazin
The biggest part of any magazine is the advertisements and Glamour is no exception. Every ad in the magazine is directed towards women, who could be bright, beautiful, and confident, as long as she has the products found throughout the pages. Everything from Dove soap (Dove 190) to every type of make-up (Revlon 10) (Maybelline 14) is advertised. These ads work well in Glamour because the women who are reading it are at the age where looking younger is and important factor. The ads target their insecurities and give the women a way to get rid of all their "imperfections". There are also many advertisements for clothes, cars, mostly fast convertibles, and lots of jewelry. Everywhere there seems to be pictures of huge diamond engagement rings, obviously because the target group is at the age where marriage is most likely. The rings aren't pictures because the woman's fiancee can afford them; they are in the magazine because all women dream about the perfect wedding along with that dream comes the perfect engagement ring. (Fortunoff 1) After carefully reading every article in Glamour magazine, I have decided exactly who the target audience is. This is not a magazine targeted at men, lesbians, or stay-at-home moms. Glamour is for the seemingly young, intelligent, beautiful, career-driven woman who is very independent, yet always in
Some common words found in the essay are:
Ethan Allen, Jack Morin, Pictures Glamour, Deeper Glamour, Articles Glamour, According Glamour, glamour magazine, magazine women, stay-at-home moms,
Approximate Word count = 909
Approximate Pages = 4 (250 words per page double spaced)
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