sadomasochism

In her 1998 Seattle Weekly article, “You Get Me Closer to God,” Lauren Goodlad discusses the media’s exploitation of sadomasochism and society’s inability to accept it as the norm. She believes that in such a sexually divided and competitive culture, sadomasochism is inevitable, and would not be so perverse if men and women learned to communicate. Goodlad claims that with the increase gaps between genders, everyone is expected to abide by their masculine or feminine roles and this forces them to suppress their true sexual desires. By being daring enough to break these gender rules, the media creates for us fantasies that we are too insecure to create for ourselves. In applying Goodlad’s ideas of human sexuality and gender lines to an ad for Candie’s fragrances, I found that advertisements using a hint of sadomasochism while maintaining society’s view of “manliness” may be the next biggest thing, because they combine both the fantasy of erotic appeal and the reality of gender roles.

At first glance, the ad depicts an attractive woman lying across the lap of a macho man. On her perfectly made up face one notices the direct eye contact. On her lean figure one not

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Some common words found in the essay are:
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Approximate Word count = 1927
Approximate Pages = 8 (250 words per page double spaced)