Southwest Airlines
Can you imagine if only one of those "doodles" that you have drawn while on the telephone had turned into a multi million-dollar business? Can you see your picture on the cover of Fortune magazine? Rollin King and Herb Kelleher, the creators of Southwest Airlines could. What began as a conversation between attorney Herb Kelleher and his client Rollin King, with a drawing on the back of a cocktail napkin, has become one of the worlds most successful business testimonials. Both men saw the need for an intrastate airline in Texas. Current airlines only offered service to the smaller metropolitan areas as an extension of a long flight from elsewhere in the country. These flights were scheduled at the convenience of the airline, not the customer. They were frequently late and were high priced; making them unwanted by businesspersons traveling within the state of Texas. What these two men proposed was a "local" airline that would serve the three major metropolises of Texas: Dallas, Houston, and San Antonio. Their goal was to offer a low fare, reliable service to meet the needs of the state's business traveler. Even though it seemed to be a good plan, who could have imagined the road that lay ahead.
. . .
Some common words found in the essay are:
Florida Southwest, Southwest Airlines, California Intrastate, Disney World, Triple Crown, Midway Airlines, Texas Current, Southwest Florida, Supreme Court's, San Antonio, southwest airlines, florida market, southwest able, customer base, airline industry, texas international, market share, texas supreme, supreme court, texas supreme court, midway airport, loyal customer base, barriff texas international, record low fares, walt disney world,
Approximate Word count = 1935
Approximate Pages = 8 (250 words per page double spaced)
|
 |
